Summit Athletes

6100 Center Drive, Ste. 1130, Los Angeles, California 90045

Summitathletes.com

 

Contact: Ryan Rickard (Branding and Development)

Phone: +1(920) 883-5190

Email: rickrm13@uwgb.edu

Web: summitathletes.com

 

Summit Athletes Partners with Under Armour and Gatorade

 

Los Angeles, CA (April 22, 2020) – An exciting new business partnership means extensive opportunities for athletes and their fans. This afternoon Summit Athletes announced they have agreed to align with sports clothing brand Under Armour and energy drink brand Gatorade.

 

The collaboration is said to help not only the organizations receive recognition, but it will also help client athletes improve their appearances. Athletes will not only learn to build relationships with and meet representatives from the partners, but they will also learn how to present themselves while promoting a brand during their community and media endeavors.

 

Fans will enjoy the new merchandise opportunities and athlete appearances these new partnerships bring.

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Under Armour will be collaborating to start a Summit Athletes section of their clothing line featuring Summit Athletes apparel presented by and worn by client athletes of the firm. Summit Athletes has already released one image of former Carolina Panther and NFL record holder, Steve Smith Sr., wearing an Under Armour and Summit Athletes collaborative track jacket with matching shorts. More information will be released soon on what these official pieces will be and how fans will be able to get their hands on them.

Chief executive and founder of Under Armour, Patrik Frisk, has recently stated that the relationship developed between the three companies has been “extremely” positive and has a “bright future” in the world of sports management services.

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Gatorade will also be putting out a line of Summit Athletes themed water bottles while releasing several social media and television ads featuring Summit Athletes athletic clients in action. Fans can expect that super bowl champions Jarrett Bush (former Green Bay Packer) and Jabari Greer (former New Orleans Saint) are set to make appearances in an upcoming Gatorade promotion for the 2020 NFL draft.

           

According to Summit Athletes board member, Derrick Fox, all three organizations have been in talks for a big agreement for several months and have finally come to terms on the future of the partnership.

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“I can speak for all three organizations when I say there has been much anticipation surrounding this pact. Both our new partners will have the opportunity to develop a relationship with our athletes immediately and get the ball rolling,” Fox shares.

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The official contract made between Summit Athletes, Under Armour, and Gatorade will create a mutual partnership between the three organizations but will only have direct ties to Summit Athletes. This means that both Under Armour and Gatorade will benefit Summit Athletes, but they will not directly benefit each other. In return for Under Armour brand recognition and product placement (gameday and commercial), each athlete from Summit Athletes will receive three free custom apparel items from the Summit Athletes Under Armour Collection. All Summit Athletes staff will also receive a 50% discount code from the Under Armour online store. Gatorade, in addition to brand recognition and product placement (gameday and commercial), will also receive access to several athletes for their new commercial. From this side of the partnership Summit Athletes will receive routine supplies of the Gatorade sport drink for all of their facilities (offices, conference rooms, and training facilities).

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Questions about Summit Athletes collaborations with Under Armour and Gatorade or inquires about involved athletes can be directed to the Summit Athletes Branding and Development team at summitathletes.com or by visiting the team’s training location at 6100 Center Drive, Ste. 1130, Los Angeles, California 90045.

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Summit Athletes is a sports management firm representing NFL athletes. Summit Athletes is committed to delivering the highest level of education for athletic career and personal success through personally tailored career and life management guidance. The organization protects the lives of athletes through providing necessary training skills to assist clients in exceeding their personal and professional goals as they maximize their wealth earnings, career longevity, and overall career success.