Q&A / FAQ
Who are we?
Summit Athletes is a sports management firm based out of Los Angeles that represents NFL athletes. Summit is committed to delivering the highest level of education for athletic career and personal success through personally tailored career and life management guidance.
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What does this deal mean for fans?
Fans will enjoy the new merchandise opportunities and athlete appearances these new partnerships bring. Under Armour will be collaborating to start a Summit Athletes section of their clothing line featuring Summit Athletes apparel presented by and worn by client athletes of the firm. Gatorade will also be putting out a line of Summit Athletes themed water bottles while releasing several social media and television ads featuring Summit Athletes athletic clients in action. Fans can expect that super bowl champions Jarrett Bush (former Green Bay Packer) and Jabari Greer (former New Orleans Saint) are set to make appearances in an upcoming Gatorade promotion for the 2020 NFL draft.
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What are the specifics of this contract agreement?
The official contract made between Summit Athletes, Under Armour, and Gatorade will create a mutual partnership between the three organizations but will only have direct ties to Summit Athletes. This means that both Under Armour and Gatorade will benefit Summit Athletes, but they will not directly benefit each other. In return for Under Armour brand recognition and product placement (gameday and commercial), each athlete from Summit Athletes will receive three free custom apparel items from the Summit Athletes Under Armour Collection. All Summit Athletes staff will also receive a 50% discount code from the Under Armour online store. Gatorade, in addition to brand recognition and product placement (gameday and commercial), will also receive access to several athletes for their new commercial. From this side of the partnership Summit Athletes will receive routine supplies of the Gatorade sport drink for all their facilities (offices, conference rooms, and training facilities).
