Welcome to
Public Relations & Communication
Building a brand and owning a strong public relations management plan are key to running a successful business. These are continuously growing and diverse sectors of modern business which prove why they should be the focus in all business ventures. My approach to Public Relations Management breaks down into four components of community engagement. These four components include Industry / Community Relations Knowledge, Traditional Media Presence, Social Media Presence, and Brand Planning. Below you fill find an outline explaining each of these four components followed by specific examples I have developed with partners over time to lead successful Brand and Public Relations Management Strategies in both traditional business and entertainment business settings. I have also included examples of Media Kits, Personally Designed Websites, Press Release / News Article Writings, Social Media Content, Video Production, Print Advertising, and several Client Written Brand Planning and Marketing Strategies.
Industry / Community Relations Knowledge
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Understanding Key Players - researching and developing an understanding of other key players in related markets
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Understanding Metrics and Data - tracking statistics and practices with a tool of evaluation to determine the success, setbacks, and opportunities of the organization
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Audience Identification - researching and developing an understanding of past, current, and possible future target audiences to align with the brand
Traditional Media Presence
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Strategies and Media Kits - drafting schemes for brand presentation in advance to affairs taking place (commonly developed in the private business setting and partially released to the public in a form of a traditional media kit)
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Websites / Blogs - providing a hub of the brand for audiences to return to and continuously learn and interact with the brand (may be paired with a blog for guests to further learn about the brand)
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Infographics and Print - many brands today continue to benefit from various print and information filled mediums despite the rise of the digital age (this shows the diversity of the brand and shows the brand will apply themselves to present their importance and passion)
Social Media Presence
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Platform Research - it is important to develop a research plan to determine which social media platforms will best fit the brand as well as the target audiences of the brand
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Content Creation - employing a team of creative individuals that will develop a deep understanding of the brand with which their content will provide audiences with both consistent and meaningful information in an entertaining and engaging way
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Diversified Media - providing audiences with continuously improving and diversified content to sustain interest and commitment to the brand
Brand Planning
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Key Messaging - developing continuously improving strategies to convey the mission, visions, and future of the brand to audiences
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Strategy Design - constructing plans of action to launch and continuously improve a brand
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Public Perception - owning an impartial view of the public perception of the brand and continuously observing for changes
Full Media Kits
Forwards to personally designed website media kits developed for clients. Content that can be found on these sites include examples of a cover letter, news release, media advisory, backgrounder, fact sheet, tip sheet, brand story, bio, FAQ list, and a PSA Script. It is important to note that I myself self-designed these websites. Please click the logos to open links.
Summit Athletes is a sports management firm based in Los Angeles, CA that represents NFL athletes. This media kit was designed for their 2020 endorsement partnership with Under Armour and Gatorade.
Happily Ever After is an animal sanctuary in Green Bay, Wisconsin. This media kit was designed for their 2020 Hour of Love Event. This client partnership was developed through the University of Wisconsin - Green Bay in a group-based setting.
Website Design
Personally designed website developed for client. Please click the logo to open link.
Bananas Entertainment is a music management group of with clients that tour the midwest. This website was completely designed and regularly managed by myself for one of the group's clients. It is important to note all media including photographs, videos, and social media were also taken by and/or edited and published by me.
Press Releases and Articles
PDF files containing press release examples, news pitches, sport contest recaps, and full multimedia news articles. All articles were individually written and reflect different themes such as sports, local community issues, and event details. Click the icons to view these PDF files.
Blog Curation
Blog examples written at University for a sports management project. Social media posts, original images, and sources included.
Client Written Brand Planning and Marketing Strategies
Documents developed with clients specifically designed for event marketing, a target audience review, public relations strategies reviews, and more. All information has been approved for writing and skill example purposes only. Click the icon to view the PDF files.
Happily Ever After is an animal sanctuary in Green Bay, Wisconsin. This client partnership was developed through the University of Wisconsin - Green Bay in a group-based setting.
Entertainment Industry Client Branding Examples & Social Media Posts
Gallery of designs includes examples of branding and social media posts made specifically for clients. Branding content was created for logos, promotional images, posters, handouts, businesses cards, social media, apparel, and more. Purposes include to create brand awareness, brand storytelling, and event promotion. Please click the gallery for full-size images. To view my full list of entertainment industry partners and more content creation examples of diversified media please view the Brand Building Case Studies Page.
Bad Taxidermy Band Event Promotion
Professional Crisis Management Simulation and Press Conference
PDF files containing a full-length detailed mock crisis management simulation and press conference performed through Milwaukee Sports Management Internship. A Milwaukee sports organization was chosen and viewed as a place maker for a mock crisis management situation. This crisis management assessment developed a crisis manual for the organization, which included several crisis management tools including a 100 Facts Sheet (Appendix A), Summary Worksheets (Appendix D), and a Crisis Planning Notebook (Appendix F). In this report, a review of Rickard’s process can also be found, including the approach to crisis management, strategies, tactics, rationale, an evaluation of effectiveness, a summary/conclusions section, and a list of references.
Crisis Management
More Content Creation for Diversified Media
More branding examples and social media posts made specifically for clients. To view my full list of entertainment industry partners and more content creation examples of diversified media please view the Brand Building Case Studies Page.
Band Tour Promotional Video
Science Teacher Semester Introduction Video
ATV Club Sneak Peak Promo Video Introduction - Winter
Musician Promotional Video